Marketing
The Department of Marketing is at the forefront of consumer research and brand strategy. We explore customer behavior, digital marketing, and market analytics. Our curriculum encourages creativity and data-driven decision-making. Students learn to build strong brands, design customer-centric experiences, and develop marketing strategies that drive growth and engagement in competitive markets.
Study Programs
Bachelor of Science in Marketing
The BSc in Marketing explores the dynamics of brands, consumers, and digital platforms. The program covers strategic brand management, market research, and consumer psychology. Students learn to create effective marketing campaigns and navigate the complexities of international trade and digital advertising.
Code
57912
Start
Fall 2026
Campus
Helsinki
Length
3 Years
Credential
Bachelor's Degree
Tuition (2026-2027)
€2,500 (Domestic) / €4,000 (International) per year
Master of Science in Marketing
An advanced degree for marketing leaders, integrating creativity with data-driven decision making.
Code
69095
Start
Fall 2026
Campus
Helsinki
Length
2 Years
Credential
Master's Degree
Tuition (2026-2027)
€3,500 (Domestic) / €6,000 (International) per year
Master's in Marketing & Innovation
The Master's in Marketing & Innovation centers on the creation and management of innovative brands. Students study consumer behavior, digital marketing strategy, and fashion marketing. The program bridges the gap between creative marketing and data-driven innovation to drive business growth.
Code
72682
Start
Fall 2026
Campus
Helsinki
Length
2 Years
Credential
Master's Degree
Tuition (2026-2027)
€3,500 (Domestic) / €6,000 (International) per year
Bachelor's in Marketing
Integrated marketing communications, consumer research, brand management, consumer psychology, fashion marketing, and data-driven marketing.
Code
32604
Start
Fall 2026
Campus
Helsinki
Length
3 Years
Credential
Bachelor's Degree
Tuition (2026-2027)
€2,500 (Domestic) / €4,000 (International) per year